Android Wear is now Wear OS

Android Wear has officially been rebranded to Wear OS

Google has announced that the Android Wear OS will be rebranded to a new name: Wear OS. The new name and branding will start to show up on some smartwatches and the dedicated mobile phone app over the next couple of weeks.

There are no other dramatic changes apart from the name change, as there is no software update just yet. The reasoning behind this change is a meaningful one, one in every three Android Wear users has an iPhone to accompany it. The Android Wear name gives the feeling that it is superior to Android (which it is for now) and gives people the impression that you need to own an Android phone, which is very limiting. Google obviously wants to change it to try and stop pushing people to the Apple watch.

Google has stated the following. “We’re now Wear OS by Google, a wearables operating system for everyone.” “We’re announcing a new name that better reflects our technology, vision, and most important of all—the people who wear our watches.”

Google is hopeful that this will change the perception of Wear OS, making people aware that they are not limited to just Apple Watches if they own an iPhone.

While the rebranding is just the start, we hope that this will be the key to kickstart the smartwatch OS again, to say it has been underwhelming is an understatement, slow updates and a lack of apps are the greatest concern.

Will this be the turning point of Googles smartwatch OS?

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