Apple iPhone 12 Colour Guide
If you’re choosing between iPhone 12 colours, you’re not just picking a phone – you’re picking a vibe. Apple didn’t hold back with this one. The iPhone 12 came in a striking range of finishes, each with its own feel, personality, and aesthetic. Whether you’re all about minimalism, bold statements, or something that matches your favourite trainers, there’s something in this line-up for you.
Let’s break them down – and settle the debate on which colour really wins.
1. Black – Simple. Classic. Always on point.
Black is the old faithful. It doesn’t scream for attention, but it doesn’t need to. It’s sleek, timeless, and goes with everything. If you’re the type who’s switching between cases or just likes a clean, uniform look, black is a safe bet.
Material-wise, the glass back has a glossy finish, but it still manages to look understated.
Works with: every case colour ever made. Seriously, it’s impossible to clash with black.
Feel: sharp, professional, a bit mysterious.
This one’s for the no-fuss user who wants a device that always looks smart – even with a few fingerprints.
2. White – Clean and fresh
White feels premium. It’s not a bright, clinical white – it’s soft, warm, and surprisingly versatile. It stands out just enough without being flashy.
With that aluminium frame and ceramic shield front, the white version feels especially crisp in hand.
It reflects light beautifully, especially under daylight.
Works with: neutral-tone cases (beige, grey, sand), or bold contrast ones like red or navy.
If you’re into aesthetics, this colour makes everything else you wear look intentional.
3. Red – Bold with a purpose
The Red iPhone 12 doesn’t hold back. It’s vivid, unapologetic, and knows how to leave a lasting impression.
This shade of red is rich and slightly glossy – not cherry-bright, not maroon. Right in the sweet spot.
It turns heads, even with a clear case.
Works with: monochrome outfits, minimalist accessories – let the phone do the talking.
Perfect if you want your phone to be an extension of your personality – confident, bright, and bold.
4. Green – Subtle and soothing
The green iPhone 12 is like a minty fresh breath of air. It’s calm, understated, and totally underrated. It’s more pastel than forest – soft, not shouty.
The colour looks especially nice on the matte aluminium edges.
It gives off a calm, creative feel.
Works with: natural tones, earthy palettes, or nude-toned cases.
For people who like something a bit different without being flashy. It’s got personality without being loud.
5. Blue – Deep and rich
This one was a fan favourite when it launched. And for good reason. The blue version is a deep navy shade – bold enough to stand out, classy enough to feel mature.
The glossy glass back catches light in interesting ways, shifting slightly in tone.
The navy pairs beautifully with the silver Apple logo – a great contrast.
Works with: clear cases or metallic accents (silver or gold).
The blue iPhone 12 feels a bit more premium. If you’re after something that says “style with substance,” this is it.
6. Purple – Playful and cool
This one was a later release – and it made an impression. The iPhone 12 purple is soft lavender with a hint of ice. It’s less “Barbie pink” and more chilled-out retro (Hello, Groovy Chick).
Feels light and spring-ready.
Looks amazing with floral or pastel accessories.
Works with: soft pink, white, or even glitter cases.
Purple’s perfect for anyone who wants their phone to feel fun. It doesn’t take itself too seriously – but still looks great on a desk or in a mirror selfie.
So… what’s the best iPhone 12 colour?
They all have something going for them. But if we had to pick one?
Blue takes the crown.
Here’s why:
It hits the balance between bold and mature.
It accessorises well – from business wear to jeans and a hoodie.
It stays interesting without getting tired after a few months.
And it’s not overly common – so it still feels a bit special.
That said, the best iPhone 12 colour is the one that fits your style. Do you want subtle? Go green or white. Want attention? Red or purple’s your best mate.
Whichever you go for, get it refurbished from The Big Phone Store. You’ll save money, cut e-waste, and still get a gorgeous, glossy iPhone 12 in the colour you actually want – not just whatever’s left in stock.
Ready to pick your colour?
Shop refurbished iPhone 12 colours now at The Big Phone Store – all with at least 85% battery health, 12-month warranty, and free next-day delivery.
Which colour are you going for?
